‘BOSTON SEASONS PRESENTED BY BERKSHIRE BANK’
AT CITY HALL PLAZA
Last year, in its Boston debut, more than 300,000 locals and visitors alike came to experience the City’s newest holiday tradition at City Hall Plaza. Open to the public seven days a week, ‘Boston Winter presented by Berkshire Bank’, will feature a mix of winter activities including a unique outdoor skating path and an expanded Holiday Shopping Market with an array of hospitality experiences and attractions produced by Millennial Entertainment Group.
Known for its great corporate citizenship and strong support of small businesses, Berkshire Bank is the official community partner of ‘Boston Seasons presented by Berkshire Bank’ at City Hall Plaza. Through the partnership, Berkshire Bank has helped bring to life year-round programming to City Hall Plaza. Their brand is integrated throughout the plaza.
The ‘Berkshire Community Stage’ will return, providing an opportunity for local artists and community groups to showcase their talents. If interested in performing on the Berkshire Bank community stage, guests are encouraged to apply by emailing email@example.com with information on talent and availability.
The Holiday Shopping Market and attractions, produced and operated by Millennial Entertainment Group, a leading global producer of seasonal experiences, will run through December 31, 2017 and include unique attractions and over 85 chalets. The boutique style chalets offer a wide variety of local and international gifts, goods and food. Vendors include Grace Oliver, LovePop Cards – as seen on Shark Tank, and Abnormal Creations among others. Attractions this year include a Santa House, a Bavarian Village, and Vinopolis an interactive wine and beer experience.
The Skating Path will return in a reconfigured fashion for an entirely new experience. The outdoor Skating Path, operated by Rink Management Services, the largest operator of ice skating facilities in the United States, will remain open through February, offering learn-to-skate programs, and many special events. Visitors can rent skates or bring their own for Boston’s first-ever custom designed pathway that weaves around the marquee ‘Boston’ sign.
‘Boston Seasons presented by Berkshire Bank’ is a three-year activation plan created by Boston Garden Development Corp and the City of Boston Property Management Department to revitalize the existing plaza at City Hall and create a vibrant welcome public space for all. Boston Garden Development Corp, a subsidiary of Delaware North is overseeing the efforts as the City’s selected vendor to enhance City Hall Plaza.
About Berkshire Bank – America’s Most Exciting BankTM
Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America’s Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has $11.6 billion in assets and 113 full service branch offices in Massachusetts, New York, Connecticut, Vermont, New Jersey and Pennsylvania providing personal and business banking, insurance, and wealth management services. Berkshire Bank was named one of Massachusetts Most Charitable Companies in 2017 by the Boston Business Journal. To learn more, visit www.berkshirebank.com, call 800-773-5601 or follow us on: Facebook, Twitter, and LinkedIn. Berkshire Bank is the official bank of NESN’s Boston Bruins coverage.
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