‘BOSTON WINTER PRESENTED BY BERKSHIRE BANK’ AT CITY HALL PLAZA ADDS NEW ‘UBER LODGE’ FEATURING WACHUSETT BREWING COMPANY’S BOSTON BREW YARD TO POPULAR OUTDOOR SKATING PATH FOR JANUARY & FEBRUARY
BOSTON (December 29 2017) – ‘Boston Winter presented by Berkshire Bank’ at City Hall Plaza will undergo a planned reset from Jan 1-7, 2018. The new footprint will feature the debut of a new ‘Uber Lodge’ heated hospitality area featuring the return of the Wachusett Brewing Company’s Boston Brew Yard, next to the Skating Path which will remain fully operational throughout reconfiguration. The Holiday Shopping Market and seasonal attractions produced and operated by Millennial Entertainment Group, a global producer of seasonal experiences, will be closing on Sunday, December 31 to mark the end of the holiday shopping season.
The Uber Lodge will provide visitors with a central place to gather and warm-up at Boston Winter, enjoy food and beverage offerings, and be entertained by a rotating schedule of live entertainment and two large screen televisions powered by Xfinity throughout the months of January and February. In collaboration with the City of Boston, Uber introduced a dedicated rideshare pickup and drop off location on Cambridge Street for the convenience of Boston Winter guests, which will continue through the end of February.
As part of the refreshed visitor experience, Boston Winter presented by Berkshire Bank is thrilled to welcome back Wachusett Brewing Company’s Boston Brew Yard to City Hall Plaza. The Wachusett Brewing Company’s Boston Brew Yard at Boston Winter will feature its signature piece “Wally”, a converted Airstream trailer bar, and will be pouring a wide variety of their award-winning beers. Boston Winter will also host a rotating schedule of Food Trucks and other pop-ups throughout the remaining weeks, providing visitors with a taste of Boston to pair with their favorite craft beer or hot beverage.
From January 1 through 7, crews will work to reconfigure the space for the Uber Lodge and Wachusett Brew Yard with opening dates to be announced. The public is reminded that Boston Winter and its Skating Path, New England’s first and only custom ice path, will remain open and fully operational throughout this period and until its planned closure on February 25, 2018, weather permitting.
Boston Winter’s outdoor Skating Path, operated by Rink Management Services, the largest operator of ice skating facilities in the United States, offers learn-to-skate programs, promotional skates and theme nights. Visitors can rent skates from the all-new Skate Rental Tent and glide around the iconic ‘Boston’ marquee sign at the center of the Path. For Skating Path discount offers, hours of operation, and programming, please visit www.cityhallplazaboston.com.
Berkshire Bank, known for its great corporate citizenship and strong support of small businesses, is the official community partner of ‘Boston Seasons presented by Berkshire Bank’ at City Hall Plaza. Through the partnership, Berkshire Bank has helped bring to life year-round programming to City Hall Plaza. Their brand is integrated throughout the plaza, while the Berkshire Bank Community Pavilion provides family friendly activities and a place for the community to gather. Local artists interested in performing at Boston Winter presented by Berkshire bank should send requests to email@example.com.
‘Boston Seasons presented by Berkshire Bank’ is a three-year activation plan created by Boston Garden Development Corp and the City of Boston Property Management Department to revitalize the existing plaza at City Hall and create a vibrant welcome public space for all. Boston Garden Development Corp, a subsidiary of Delaware North is overseeing the efforts as the City’s selected vendor to enhance City Hall Plaza.
About Berkshire Bank – America’s Most Exciting BankTM
Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America’s Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has $11.6 billion in assets and 113 full service branch offices in Massachusetts, New York, Connecticut, Vermont, New Jersey and Pennsylvania providing personal and business banking, insurance, and wealth management services. Berkshire Bank was named one of Massachusetts Most Charitable Companies in 2017 by the Boston Business Journal. To learn more, visit www.berkshirebank.com, call 800-773-5601 or follow us on: Facebook, Twitter, and LinkedIn. Berkshire Bank is the official bank of NESN’s Boston Bruins coverage.