Activation Provides Enriched Community Experience and Commuter Comforts

In September 2016, Mayor Martin J. Walsh and the City of Boston announced Boston Garden Development Corporation (BGDC), a subsidiary of Delaware North, owner and operator of TD Garden, as the vendor to enhance City Hall Plaza in partnership with City of Boston Property Management Department.

Known for its great corporate citizenship and strong support of small businesses, Berkshire Bank also joined to become the official community partner of ‘Boston Seasons presented by Berkshire Bank’. As the community partner, Berkshire Bank will help bring to life year-round programming to City Hall Plaza.

The first season, ‘Boston Winter presented by Berkshire Bank’, opened in December 2016 and was met with wide acclaim. Featuring New England’s first custom Ice Skating Path and a Holiday Shopping Market, thousands of Bostonians and visitors alike came to visit the winter-wonderland activities through February.

‘Boston Seasons presented by Berkshire Bank’ continues this spring and summer with the return of the marquee ‘Boston’ sign that became one of the city’s most Instagram-worthy spots during ‘Boston Winter presented by Berkshire Bank’. The popular Berkshire Bank Community Pavilion will also return as a stage for lunch time entertainment by local performers. For community and commuter comforts, mobile furniture has been added throughout allowing visitors to gather and form organic hangouts throughout the plaza at any time of day, and the oversized Adirondack chair will return!

Activations from April through September 2017 will supplement the already robust schedule of events (flag raisings, community events, concerts and festivals) coordinated through the City of Boston, with a focus on providing enhanced community gathering space and programming for Boston citizens, workers, tourists and more. Check out the Calendar for more.

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About Berkshire Bank – America’s Most Exciting BankTM

Berkshire Hills Bancorp (NYSE: BHLB) is fueled by a never-ending desire to prove we are America’s Most Exciting Bank.™ We believe life is exciting, and we exist at the critical moments in your life, turning what is exciting to you into reality. Tell us what’s exciting to you, and we’ll work to make it happen. We do this by treating you like an individual, and knowing that no two customers are alike while providing you big bank resources with small bank attention.

 Named one of Massachusetts most charitable companies in 2016 by the Boston Business Journal. We provide our employees with paid time off to do charitable work in their communities, totaling over 40,000 hours last year alone.

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